AWARDEE Frost & Sullivan 2010 North American Pharma & BioTech Technology Innovation of the Year

10% of all drugs sold worldwide are counterfeit according to FDA estimates. Annual global trade in counterfeit goods is estimated to be $600 billion and growing. Counterfeit goods and drugs pose a real threat to consumer safety as well as to companies whose brands are compromised and profits stolen.

TruTag™ presents a breakthrough in the fight against counterfeit medicine, food, consumer goods and industrial products. The tags are made of the highest purity silica, rendering them biologically inert and edible. And while their visual clarity and small size challenge the limits of human vision, each tag contains a custom-manufactured spectral signature chosen from over one trillion possibilities. The unique choice of tag signature and product combination is the TruTag™ key to confirming the authenticity of the product, yet each item costs only fractions of a penny to label.

Read more about the revolutionary TruTag and how it can be used for assurance and security in medicine and food products, consumer goods and a range of industrial products.