Senior Business Development Executive To Lead Market Expansions at TruTag Technologies
EMERYVILLE, CALIFORNIA ─ April 25, 2016 — TruTag Technologies, Inc., a leader in product authentication and brand security solutions addressing the $1 trillion global counterfeit and diversion problem, today announced that Barry McDonogh has joined the company as Vice President of Business Development.
In this position, McDonogh will focus on key strategic initiatives for TruTag as it expands its solutions into new market segments including art and collectibles, life sciences, food, electronics and industrial goods.
McDonogh is a seasoned senior executive with international experience growing businesses across a variety of industries including brand protection, healthcare and renewable energy. McDonogh served in senior business development positions at Systech and UDG Healthcare where he built new product lines and strategic partnerships to expedite growth in new markets. McDonogh also has extensive corporate development experience, with key M&A advisory and strategy roles at EY and Deloitte.
“Barry has an impressive track record of success and is a strong addition to our team,” said Kent Mansfield, President of TruTag Technologies. “His industry knowledge of advanced materials, tracking and authenticating products, brand protection and security will be invaluable to us as we continue to build broader application of our unique capabilities in a variety of industries”.
About TruTag Technologies
TruTag Technologies, Inc. is a leader in product authentication and brand security solutions. The TruTag platform addresses the $1 trillion global counterfeit and diversion problem which impacts pharmaceutical, life sciences, art and collectibles, food, packaging, electronics, industrial, and consumer goods industries. TruTag® microtags are inert, edible, covert, and can integrate into the very fabric of a product, independent of packaging and labels. TruTag Technologies has been recognized by Edison Award, Fast Company, R&D100, and was selected a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. The Company has operations in Silicon Valley and Hawaii, with sales offices in Hong Kong, Pennsylvania and Texas. To learn more, go to www.TruTags.com.
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