News & Media

TruTag Technologies, Inc., a leading provider of smart medicine and other product identity solutions, today announced that they are extending their award-winning technology to the clothing industry. The Truspect™ technology incorporates “TruTags®,” spectrally-encoded microscopic particles covertly embedded directly onto garments through existing product finishes and sewn-in labels, and authenticated using a common mobile phone. The […]

The winners of Fast Company’s 2021 World Changing Ideas Awards were announced today, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. TruTag Technologies’ “edible barcode” solution, which provides on-dose authentication of medication, […]

TruTag Technologies, Inc., a leading provider of smart medicine and other product identity solutions today announced that it has appointed Jennifer McFarlane to its Board of Directors. Ms. McFarlane has extensive experience serving on public and private company Boards, as a CFO of public and private companies, and as an investment banker. In these roles, […]

EMERYVILLE, CA ─ September 29, 2020 — Cuberg, Inc., a leading supplier of next-generation batteries for aviation and aerospace, announced today that it is adopting the TruTag Product Identity solution as a means of ensuring traceability and supply chain transparency for customers. TruTag Technologies, Inc. is a leading provider of product identity solutions for life-critical […]

Technology Coalition Prove Out the Mass Digitalization of Pharma Pills HARLEYSVILLE, PA and EMERYVILLE, CA ─ 10 December, 2019 — A coalition of technology partners announced today that they have demonstrated the mass digitalization of pharmaceutical tablets and their linkage to a Trillian-based trust ledger. They believe this will provide a major step forward in […]

Winners across five different categories will be revealed in the upcoming Innovation Report highlighting the best products, services, and innovations of the year. EMERYVILLE, CA – November 6, 2019 – TruTag Technologies, Inc., a leading provider of product identity and quality assurance solutions, announced today that it has been selected as a finalist in this […]

EMERYVILLE, CALIFORNIA ─ October 17, 2019 — TruTag Technologies, a provider of product identity and quality assurance solutions, today announced that Pangaea Ventures Ltd., a leading advanced materials venture capital firm, and Happiness Capital Limited, a global venture capital firm with a mission to make the world a happier place, have each made an investment […]

HARLEYSVILLE, PA and EMERYVILLE, CA  ─ August 6, 2019 — Colorcon and TruTag Technologies, Inc. today announced execution of a development agreement to enable on-dose verification technology for tablets by combining TruTag’s silica-based microtag authentication technology with Colorcon’s industry-leading expertise in film coating systems, modified release technologies and specialty excipients. The collaboration will see TruTag’s […]

EMERYVILLE, CALIFORNIA ─ October 30, 2018 — TruTag Technologies, a provider of product identity solutions, today announced that its SecuriLam™ laminate product, the world’s first off-the-shelf intelligent laminate used for supply chain security and traceability purposes, has been named the 2018 New Product of the Year in the Loss Prevention category by Security Today magazine. […]

EMERYVILLE, CALIFORNIA ─ October 2, 2018 — TruTag Technologies, a provider of product identity solutions, today announced a strategic alliance with PwC Australia, which will see TruTag’s “edible barcode” technology incorporated as part of the PwC Food Trust initiative. The globalization of supply chains has led to a loss of control and visibility. Food misrepresentation, […]

EMERYVILLE, CALIFORNIA ─ September 10, 2018 — TruTag Technologies, a leading security and technology solution provider, today announced that it has received the 2018 “Best for Pharmaceutical Brand Protection” award from Global Health & Pharma (GHP), a global information sharing platform and a multi-disciplinary members community established to enhance communication networks and collaboration across all […]

EMERYVILLE, CALIFORNIA ─ September 6, 2018 — TruTag Technologies, a leading security and technology solution provider, announced today that it will be exhibiting at the 7th Annual Pharma Anti-Counterfeiting & Serialization 2018 conference, a gathering of key industry thought leaders for discussing the business and technical problems pharmaceutical companies should be aware of in order […]

EMERYVILLE, CALIFORNIA ─ September 5, 2018 — TruTag Technologies, a provider of product identity solutions, today announced the extension of its Product Identity platform to include mobile phone authentication of solid oral dosage form tablets. TruTag Technologies manufactures microscopic, edible optical barcodes or “TruTags®” that can be applied directly on a product in ink or […]

TruTag Technologies Participates in Secure Document World EMERYVILLE, CALIFORNIA ─ June 19, 2018 — TruTag Technologies, a leading security and technology solution provider, announced that the Company will participate in Secure Document World (SDW), a three-day conference to explore the latest thinking on visas, ePassports, driving licenses, national IDs, worker credentials, anti-counterfeiting, fraud detection, document […]

Webcast will focus on how to protect nutracuetical products with on-dose security technology EMERYVILLE, CALIFORNIA ─ June 18, 2018 — TruTag Technologies, a leading security and technology solution provider, will partner with The Daily Wellness Company, a manufacturer of premium fertility supplements, to cohost a webcast through Nutritional Outlook Magazine that is focused on protection […]

The State of Hawaii welcomes TruTag and its HinaLea Imaging division to the Hawaii Pavilion EMERYVILLE, CALIFORNIA ─ May 29, 2018 — TruTag Technologies, a leading security and technology solution provider, announced today that their TruTag® product identity and HinaLea™ Imaging products will be on display at the Hawaii Pavilion booth #2449 at the BIO […]

TruTag Technologies and Tag-it Tech Partner on Cannabis Traceability Platform EMERYVILLE, CALIFORNIA ─ May 8, 2018 — TruTag Technologies, a leader in product authentication and brand security solutions, today announced a partnership with Tag-it Tech, Inc., a Seattle, Washington-based technology firm, to bring safety, security and traceability to the North American cannabis market. The illicit […]

New Business Unit Provides Intelligent Hyperspectral Imaging Solutions EMERYVILLE, CALIFORNIA ─ March 13, 2018 — TruTag Technologies, a leader in product authentication and brand security solutions, today announced the launch of its new HinaLea Imaging business unit. HinaLea Imaging is a technology solutions provider that develops complete hyperspectral imaging solutions both directly and on behalf […]

SecuriLam™ laminate provides supply chain security and traceability for label, document and packaging applications EMERYVILLE, CALIFORNIA ─ February 27, 2018 — TruTag Technologies, a leading security and technology solution provider, today announced the launch of its new SecuriLam™ product, the world’s first off-the-shelf, intelligent laminate used for supply chain security and traceability purposes. SecuriLam™ laminate […]

Webcast hosted by Pharmaceutical Technology will address risk assessment of drug products during the drug development process EMERYVILLE, CALIFORNIA ─ February 8, 2018 — TruTag Technologies, a leading security and technology solution provider, announced today that TruTag’s President, Kent Mansfield and Ron Guido, an industry consultant and former Vice President of Global Brand Protection for […]

EMERYVILLE, CALIFORNIA ─ January 23, 2018 — TruTag Technologies, a leading technology company in the hyperspectral imaging space, announced today that it will exhibit at SPIE Photonics West, January 27 – February 1, 2018 at The Moscone Center in San Francisco, California. TruTag’s handheld hyperspectral imager won the Prism Awards for the best new imaging […]

TruTag-Protected Nutraceuticals will be Distributed Globally in 2018 EMERYVILLE, CALIFORNIA ─ December 12, 2017 — TruTag Technologies, a leading security and technology solution provider, today announced that The Daily Wellness Company, a leading nutraceutical manufacturer for women’s health and maker of FertilityBlend® for Women, FertilityBlend® for Men, and Asensia®, clinically-validated natural fertility and hormone balancing […]

Alliance will apply TruTag solutions across broad industries EMERYVILLE, CALIFORNIA ─ December 4, 2017 — TruTag Technologies (“TruTag”), a leading security and technology solution provider, today announced a strategic partnership with Sumitomo Corporation of Americas, and an investment in TruTag by Sumitomo’s corporate venture capital fund, Presidio Ventures. Sumitomo Corporation of Americas is the largest […]

TruTag’s On-Dose Authentication solution for solid-dose drugs recognized in the “Excellence in Pharma:  Excipients” category EMERYVILLE, CALIFORNIA ─ October 23, 2017 — TruTag Technologies, a leading security and technology solution provider has been named to the official shortlist for the 2017 CPhI Pharma Awards as a finalist in the “Excellence in Pharma: Excipients” category. The […]

EMERYVILLE, CALIFORNIA ─ October 17, 2017 — TruTag Technologies, a leading security and technology solution provider, is pleased to announce that Les Leff of Polar Investment Fund – as well as the former co-owner and executive vice president of JWS Delavau Co, Inc., and former president of AccuCorp, contract manufacturers of vitamins, minerals and over-the-counter […]

TruTag Technologies’ Chief Technology Officer, Hod Finkelstein to present on the latest advancements in hyperspectral imaging EMERYVILLE, CALIFORNIA ─ October 3, 2017 — TruTag Technologies, a leading hyperspectral camera provider, announced today their partnership with Photonics Media on an online, real-time webcast titled, “Mobile Hyperspectral Imagers: Implementations and Applications,” to be presented on October 10, […]

EMERYVILLE, CALIFORNIA ─ September 26, 2017 — TruTag Technologies, a leading security and technology solution provider, announced today the appointment of Mr. Jesse Wu, former Chairman of Johnson & Johnson China and former Worldwide Chairman of the Johnson & Johnson Consumer Group, as a Senior Advisor to the Company. Mr. Wu brings to TruTag Technologies […]

TruTag’s authentication solution to be utilized to protect livestock supply chain EMERYVILLE, CALIFORNIA ─ August 7, 2017 —  TruTag Technologies, Inc., a leader in product authentication and brand security solutions, announced today that it has entered into a Memorandum of Understanding to establish a strategic partnership with Hongyang Biotechnology Co., Ltd, the leading animal health management and […]

TruTag provides instant, on-product authentication throughout the supply chain and across industries SANTA CLARA, CALIFORNIA ─ July 5, 2017 — Based on its recent analysis of the product authentication market, Frost & Sullivan recognizes TruTag Technologies, Inc. (TruTag) with the 2017 North American Frost & Sullivan Award for Technology Innovation. TruTag’s silicon dioxide particle-based microtags, known as […]

TruTag Adds Senior Executive to Head China Operations EMERYVILLE, CALIFORNIA ─ June 27, 2017 — TruTag Technologies, a leading security and technology solution provider, announced today that it has appointed Mr. Saih Bang Wong as Managing Director of Asia Sales where he is responsible for leading the company’s expansion in Greater China and overseeing the […]

TruTag Technologies’ CTO to share thought leadership on high-resolution hyperspectral imaging EMERYVILLE, CALIFORNIA ─ June 20, 2017 — TruTag Technologies, Inc., a leader in hyperspectral imaging technologies, today announced its presence as an invited speaker at the 2017 OSA Imaging and Applied Optics Congress, June 26-29, in San Francisco, California. Building upon his hyperspectral imaging […]

TruTag to showcase its on-dose product quality and authentication solution EMERYVILLE, CALIFORNIA ─ June 15, 2017 — TruTag Technologies, a leading security and technology solution provider, announced today that it will exhibit in the BIO International Convention, June 19-22, in San Diego, California in the Hawaii Life Sciences booth #743. Barry McDonogh, senior vice president of […]

FiRe convenes global thought leaders to address the world’s greatest challenges SEATTLE, WASHINGTON ─ June 13, 2017 — Strategic News Servicetm (SNS) has selected TruTag Technologies as a 2017 FiReStarter company to be featured at the 15th annual Future in Review (FiRe) Conference. FiRe 2017 will take place October 10-13 at the Stein Eriksen Lodge Deer […]

Alliance will create global market for the digitization of mission-critical smartcards and secure labels KUALA LUMPUR ─ May 2, 2017 — IRIS Corporation Bhd (IRIS), a world leader in Trusted Identification (ID) will be partnering with leading U.S. authentication and digital security company, TruTag Technologies, Inc. to look into the potential for smartcard and secure label […]

TruTag’s precision nano-porous silica to facilitate Spinnaker’s drug delivery solution EMERYVILLE, CALIFORNIA ─ February 21, 2017 — TruTag Technologies, a leader in fabrication of nano-porous silica, product authentication, brand security, and data intelligence solutions, today announced that it has entered into a strategic partnership with Spinnaker Biosciences, a biotechnology company focused on the development of proprietary […]

TruTag’s Handheld Hyperspectral Imager recognized as one of the best photonics products on the market at the “Oscars of the Photonics Industry” EMERYVILLE, CALIFORNIA ─ February 9, 2017 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that it has won the SPIE 2017 Prism Award for […]

Seasoned chief executive with successes in technology commercialization joins TruTag’s leadership EMERYVILLE, CALIFORNIA ─ December 22, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that its Board of Directors has appointed Michael Bartholomeusz as its Chief Executive Officer, effective January 1, 2017. Dr. Bartholomeusz will […]

TruTag’s on-product authentication solution to leverage Carsurin extensive network of inspection and certification capabilities across a wide array of industries EMERYVILLE, CALIFORNIA ─ December 19, 2016 — TruTag Technologies, Inc., a leader in product authentication and brand security solutions, today announced that it has entered into a strategic partnership with PT. Carsurin, Indonesia’s largest private […]

New robust, low-cost camera technology expands potential applications for high-resolution hyperspectral imaging EMERYVILLE, CALIFORNIA ─ November 22, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that it has been chosen as an SPIE 2017 Prism Award Finalist in the Imaging and Cameras category for their […]

TruTag to demonstrate capabilities to combat diversion and counterfeiting with its on-dose authentication technology solution EMERYVILLE, CALIFORNIA ─ November 8, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that they will be exhibiting at the 2016 American Association of Pharmaceutical Scientists (AAPS) Annual Meeting and […]

TruTag to provide authentication and data intelligence solutions for Daily Wellness Company, a leader in nutraceuticals for women’s health EMERYVILLE, CALIFORNIA ─ November 2, 2016 — TruTag Technologies, Inc., a leader in product authentication and data intelligence solutions, announced today it is entering into the US$200 billion nutritional supplements market, and has been selected as […]

TruTag Chairman Dr. Hank Wuh named one of the “100 Most Intriguing Entrepreneurs” of the Year EMERYVILLE, CALIFORNIA ─ October 19, 2016 — Goldman Sachs (NYSE:GS) is recognizing TruTag Technologies and its Chairman, Dr. Hank Wuh, as one of the 100 Most Intriguing Entrepreneurs of 2016 at its Builders + Innovators Summit, on October 19-20 […]

TruTag to exhibit and demonstrate its Model 4100 Handheld Universal Reader for secure product authentication EMERYVILLE, CALIFORNIA ─ October 13, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that it will be showcasing its on-product authentication solution with its latest advancements on its award-winning Handheld […]

Business Intelligence Group Announces the 36 Global Leaders in Business; TruTag’s Handheld Hyperspectral Imager Named “New Product of the Year” EMERYVILLE, CALIFORNIA ─ October 12, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that they received the “New Product of the Year” Award for their […]

Webcast hosted by Pharmaceutical Technology will address regulatory and manufacturing considerations for implementing on-dose anticounterfeiting technologies for solid-dose drug products EMERYVILLE, CALIFORNIA ─ October 4, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that it is participating in a live webcast, hosted by Pharmaceutical Technology, to […]

Special Purpose Revenue Bonds may be used for planning, construction and equipping of TruTag’s manufacturing operations KAPOLEI, HAWAII ─ August 16, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions today announced that the Honorable David Y. Ige, Governor of the State of Hawaii, signed into law Act […]

Nano-porous silica manufacturing facility is the largest in the world and will produce TruTag® microtags for global pharmaceutical customers KAPOLEI, HAWAII ─ August 2, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions today announced that its silica microtag manufacturing facility in Kapolei, Hawaii has achieved compliance with current […]

TruTag unveils new high-performance detector to demonstrate its latest advancements in authentication technology EMERYVILLE, CALIFORNIA ─ May 30, 2016 — TruTag Technologies will demonstrate its nanotechnology-based product authentication solution and debut its revolutionary Model 4100 Handheld Universal Detector to the electronics market at COMPUTEX 2016, May 31-June 4, in Taipei, Taiwan. TruTag’s on-product authentication solution […]

Art meets technology: security platform will tag 200 pieces in a traveling exhibit EMERYVILLE, CALIFORNIA ─ May 23, 2016 — TruTag Technologies has announced today that Los Angeles County Museum of Art (LACMA) will implement the TruTag® security platform in its traveling exhibition “Forces of Nature: Divinity and the Arts of the Ancient Maya,” opening […]

Senior Business Development Executive To Lead Market Expansions at TruTag Technologies EMERYVILLE, CALIFORNIA ─ April 25, 2016 — TruTag Technologies, Inc., a leader in product authentication and brand security solutions addressing the $1 trillion global counterfeit and diversion problem, today announced that Barry McDonogh has joined the company as Vice President of Business Development. In […]

TruTag to exhibit its on-dose authentication technology solution that can extract and analyze business intelligence directly from the drug product EMERYVILLE, CALIFORNIA ─ April 20, 2016 — TruTag will feature its latest authentication technology solution to combat unauthorized diversion and counterfeiting at this year’s ExcipientFest Americas Conference, April 26-27, in Baltimore, Maryland. The TruTag® platform […]

TruTag Technologies co-presents with Brand Protection Expert on live webcast and podcast EMERYVILLE, CALIFORNIA ─ March 8, 2016 — TruTag Technologies, Inc., a leader in product authentication and brand security solutions addressing the $1 trillion global counterfeit and diversion problem partners with Pharmaceutical Executive on a live webcast and recorded podcast on the topic of, […]

On-product security and information solution combats massive counterfeiting and diversion problem EMERYVILLE, CALIFORNIA ─ February 18, 2016 — TruTag Technologies, Inc., developer of an innovative, edible product intelligence solution addressing the trillion-dollar global counterfeiting and diversion problem, today announced that it has been named a 2016 BIG Innovation Award Winner. TruTag joins the company of […]

• Covert “edible bar code” platform can address food and pharmaceutical packaging with latest advancement in authentication technology • TruTag’s Steven Yoder, pharma industry veteran, will present on pharmaceutical and food security solutions EMERYVILLE, CALIFORNIA ─ November 17, 2015 — TruTag Technologies, Inc., developer of an innovative, edible product security solution addressing the trillion-dollar global counterfeit problem, […]

Senior pharmaceutical executive to lead advanced on-dose drug authentication platform EMERYVILLE, CALIFORNIA ─ August 18, 2015 ─ TruTag Technologies, Inc., developer of an innovative, edible security platform for pharmaceuticals, today announced that Steven Yoder has joined the company to lead its business development efforts for the pharmaceutical market. TruTag® microtags or “TruTags®” offer a unique […]

Covert, edible technology can be used to manage the pharmaceutical supply chain, prevent counterfeiting or diversion, and provide product informatics SHANGHAI, CHINA and HONOLULU, HAWAII ─ August 10, 2015 ─ WuXi PharmaTech (Cayman) Inc. (NYSE: WX), a leading open-access R&D capability and technology platform company serving the pharmaceutical, biotechnology, and medical device industries, and TruTag […]

Leader in drug information tracking and brand protection joined by Dr. Ge Li, Chairman and CEO of WuXi PharmaTech, and Gregory S. Leong, Partner at Arocrest Company Honolulu, HI — May 19, 2015 — TruTag Technologies, Inc., the innovator of an uniquely edible security platform that addresses the trillion-dollar global opportunity for food safety and […]

TruTag’s brand protection technology receives the prestigious 2014 R&D 100 Award HONOLULU, HAWAII ─ July 14, 2014 ─ TruTag Technologies has been selected by R&D Magazine to receive the 2014 R&D 100 Award, naming the company’s covert “edible barcode” as one of the most significant tech innovations in America. TruTag Technologies, Inc. is the developer […]

Identification Industry Pioneer Joins TruTag Technologies as Senior Advisor Dr. Joseph Atick, Co-founder / CEO of Visionics and Co-founder / Director Emeritus of International Biometrics and Identification Association, to join TruTag Advisory Board KAPOLEI, HI ─ June 2, 2014 ─ TruTag Technologies, Inc., the Hawaii-based innovator of an edible security platform that addresses the trillion-dollar […]

Technology pioneer’s “game changing” security platform recognized for disrupting the trillion-dollar global brand protection market HONOLULU, HI ─ May 7, 2014 ─ TruTag Technologies – Hawaii-based innovator of an edible security platform that addresses the trillion-dollar global counterfeit problem – has been named a 2014 Edison Award Winner, earning Gold in the category of “Material […]

WuXi PharmaTech Corporate Venture Fund to Invest in TruTag Security Platform for Drug Safety SHANGHAI, CHINA, and HONOLULU, HI ─ April 1, 2014 ─ WuXi PharmaTech (Cayman) Inc. (NYSE: WX), a leading pharmaceutical, biotechnology and medical device R&D services company with operations in China and the United States, and TruTag Technologies, Inc., developer of the […]

“Edible bar code” pioneer to demonstrate disruptive solution for the growing problem of pharmaceutical counterfeiting HONOLULU, HI ─ March 31, 2014 — TruTag Technologies, Inc., innovator of an edible security platform that addresses the growing global problem of counterfeit and diverted drugs, will be featured at the 2014 Global Forum on Access to Safe Medicines, […]

Technology pioneer to be recognized for “game changing” security platform addressing the trillion-dollar global brand protection market HONOLULU, HI ─ February 25, 2014 / PRNewswire / — TruTag Technologies, Hawaii-based innovator of an edible security platform that addresses the trillion-dollar global counterfeit problem, has been named a 2014 Edison Award Finalist. Vetted by over 3,000 professionals from the fields of […]

HONOLULU, HI and HACIENDA HEIGHTS, CA ─ October 28, 2013 ─ TruTag Technologies, Inc., the developer of a covert authentication platform to address the trillion dollar global market for brand protection, and Green Project, Inc., an international manufacturer and leading supplier of remanufactured inkjet and toner cartridge products, today announced that Green Project will institute a […]

Company targeting global counterfeit problem named one of world’s most innovative will be honored at “Summer Davos” HONOLULU, HI ─ August 27, 2013 ─ TruTag Technologies, Inc., Honolulu-based innovator of an edible security platform to address the trillion dollar global counterfeit problem and the issue of food and medicine safety, has been named a 2014 […]

TruTag Technologies will exhibit its latest advancements in drug authentication technology and display the merits of its “covert edible bar code” solution for combating drug counterfeiting and diversion HONOLULU, HI ─ November 28, 2012 /PRNewswire/ ─ TruTag Technologies today announced their participation in the Seventh Global Forum on Pharmaceutical AntiCounterfeiting and Diversion in Washington, DC, taking […]

Cofounder of Symantec Denis Coleman Joins TruTag Technologies as Senior Scientific Advisor. Coleman, visionary inventor and entrepreneur, to advise the development and commercialization of TruTag’s brand protection and security technology HONOLULU, HI ─ March 5, 2012 ─TruTag Technologies, Inc., a leading product authentication technology company with proprietary solutions in the worldwide anti-­counterfeiting and brand protection […]

Cisco Systems CTO Bill Melohn Joins TruTag Technologies as Senior Scientific Advisor Bill Melohn, IT pioneer, brings extensive network security and systems expertise to support development and commercialization of TruTag’s brand protection and security technology HONOLULU, HI, ─ February 21, 2012 ─ TruTag Technologies, Inc., a leading product authentication technology company with proprietary solutions in the […]

Veteran Security Industry Executive and Technology Innovator to Head Company HONOLULU, HI ─ November 29, 2011 ─ TruTag Technologies, Inc., a leading product authentication technology company with proprietary solutions in the worldwide anti‐counterfeiting and brand protection markets, today announced the appointment of Kent Mansfield as President, effective immediately. “We are very pleased to welcome Kent on […]