News & Media

Pangaea Ventures and Happiness Capital Invest in TruTag Technologies

EMERYVILLE, CALIFORNIA ─ October 17, 2019 — TruTag Technologies, a provider of product identity and quality assurance solutions, today announced that Pangaea Ventures Ltd., a leading advanced materials venture capital firm, and Happiness Capital Limited, a global venture capital firm with a mission to make the world a happier place, have each made an investment in TruTag.

TruTag Technologies is a solution provider focused on the security, safety, and quality of pharmaceuticals, foods, and other products. TruTag manufacturers edible and effectively invisible barcodes or TruTags® that can be incorporated directly on products or packaging for identification by brand owners and their customers throughout the supply chain. In an age of rampant illegitimate and counterfeit products, TruTag Technologies brings transparency and trust back to supply chains. This is especially relevant in industries like pharma and food where counterfeit products result in the loss of life and wellness for millions of human beings annually.

“We are extremely happy to bring Pangaea into the fold to leverage their decades of expertise in building high-value advanced materials growth companies,” said Michael Bartholomeusz, PhD, Chief Executive Officer of TruTag Technologies. “Their strategic partnerships with global advanced materials companies and investors will help TruTag to most effectively commercialize our product identity solution.”

Matthew Cohen, Pangaea’s Director of Technology added, “Pangaea is excited to partner with TruTag and help the company expand its team and product portfolio. We believe TruTag’s edible barcode technology will help increase consumer confidence and ultimately save lives. TruTag is making our world better by utilizing compelling advanced materials and advanced material process innovations to combat rising problems such as drug counterfeiting.”

Dr. Bartholomeusz continued, “In addition, Happiness Capital brings to TruTag deep expertise in the global food and health products markets.  These are markets that ideally leverage our pioneering technology platform.”

Eric Ng, Happiness Capital’s Managing Director, added, “We are thrilled to be partnering with TruTag.  Their team is amazing, and their unique technology solution offers a clear answer to the anti-counterfeiting challenges that the food, pharmaceutical and many other sectors face.  TruTag will certainly make the world a happier place.”

Core to this partnership is TruTag Technologies’, Pangaea Ventures’, and Happiness Capital’s shared mission to provide a platform and tools that will have a profound impact on the health and safety of people around the globe and combat the staggering economic loss to legitimate commerce arising from sophisticated and pervasive counterfeiters and illegal profiteers.


About TruTag Technologies

TruTag Technologies, Inc. is a leading authentication and technology solution provider serving businesses and governments around the world. TruTag has the most advanced precision-fabricated, cGMP nano-porous silica manufacturing operation in the world for product authentication across a broad range of industries including pharmaceuticals, food, consumer products, and industrial & electronic parts.  TruTag’s authentication platform is complemented by its’ advanced hyperspectral imaging technology, which is focused on providing powerful next generation inline quality assurance solutions and diagnostics.

TruTag Technologies has been recognized by the SPIE Prism Awards, the Edison Awards, Fast Company, R&D 100, and was selected a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at

About Pangaea Ventures

Pangaea is the world leader in advanced materials venture capital. Pangaea invests in start-up companies using advanced materials to make our world better. Established in 2000, Pangaea has built an outstanding portfolio addressing multi-billion-dollar markets in energy, electronics, health, and sustainability. Pangaea’s unmatched materials network spans multiple industry verticals and includes twenty-five major multinationals as Strategic Limited Partners.  For more information, visit

About Happiness Capital

Happiness Capital Limited is a global venture capital firm that empowers entrepreneurs to co-create a happier world as a global community.  Currently, its investment portfolio covers seed to growth stage companies in the US, Europe, Israel, mainland China and Hong Kong, with the focus on the future of food, health, education, work, happy aging, and whatever new innovations that make the world a happier place.  Happiness Capital is a member of LKK Health Products Group.  For more information, visit

©2019 All rights reserved. TRUTAG and TRUTAGS are registered trademarks of TruTag Technologies, Inc.

Media Contacts:

TruTag Technologies, Inc.

Peter Wong, COO