TruTag’s on-product authentication solution to leverage Carsurin extensive network of inspection and certification capabilities across a wide array of industries
EMERYVILLE, CALIFORNIA ─ December 19, 2016 — TruTag Technologies, Inc., a leader in product authentication and brand security solutions, today announced that it has entered into a strategic partnership with PT. Carsurin, Indonesia’s largest private inspection and testing company.
The partnership will twin TruTag’s innovative security platform with Carsurin’s extensive industry expertise and field capabilities to deliver solutions aimed at enhancing supply chain security, brand protection and quality assurance. The partnership will initially target several key industries in Indonesia with the potential to affect billions of units of goods.
TruTag Technologies, Inc. is a leader in product authentication, brand security, and data intelligence solutions. The TruTag® platform addresses the $1 trillion global challenge of counterfeit, diverted and adulterated products that pervades almost every industry. Carsurin is Indonesia’s largest private, inspection, testing and certification company. For almost 50 years, Carsurin has provided independent quality solutions with integrity across the supply chains of businesses in the mining & metals, oil & gas, petrochemical, maritime, agriculture, industrial and consumer goods sectors. As the world’s fourth most populous nation with 260 million people and the world’s 8th largest economy by GDP at parity purchase power, Indonesia is an economic powerhouse.
Together, TruTag and Carsurin will address the most serious threats to supply chain security today – counterfeiting and diversion. The commercial losses to corporations and governments from counterfeiting and diversion are estimated to be in the billions of dollars. Coupling TruTag’s product security platform with Carsurin’s extensive in-country on-the-ground network, offers customers an unrivalled supply-chain security solution. With advanced security technology and comprehensive business intelligence features, the solution will allow corporations and government bodies to effectively regulate their supply chains – identify suspect and illegitimate products, take corrective actions, secure enhanced enforcement and most importantly protect consumer’s lives.
“In this era of globalization, counterfeiting and diversion have become two of the most serious challenges in the supply chain, with substantial economic and social costs,” said Barry McDonogh, VP of Business Development for TruTag Technologies, Inc. “We are thrilled to have formed this partnership with Carsurin – a company that is synonymous with integrity and quality. By combining TruTag’s products with Carsurin’s deep industry expertise, together we can offer a holistic solution that provides best in class supply-chain security and generate significant value to our customers.”
“In its transformation from the delivery of traditional inspection and testing services to being a provider of technology solutions, Carsurin is increasingly utilising innovative technology to improve quality and efficiency and reduce risk,” said Hal Loevy, Director of Corporate Strategy & Business Development at PT. Carsurin. “The market leading technology of TruTag’s product security platform coupled with our well-established local presence will bring compelling benefit to both government and private sector players alike. Ultimately, though, the greatest benefactor of our collective efforts will be the increased safety of the Indonesian consumer.”
PT Carsurin is the largest privately owned Inspection and Testing company in Indonesia with a comprehensive network of 20 branch offices, 11 laboratories and a growing International presence. The company has been delivering Quality Solutions with Integrity for almost 50 years.
PT Carsurin provides independent third party inspection, testing, verification, certification, consultancy and technology services to a broad range of industries in the mining and metals; oil & gas, petroleum and petrochemical; maritime and offshore; industrial equipment; food and agricultural commodity; and consumer goods sectors. PT Carsurin is a market leader in the application of technology solutions aimed at reducing the risk of its client constituency.
About TruTag Technologies
TruTag Technologies, Inc. is a leader in product authentication, brand security, and data intelligence solutions. The TruTag® platform addresses the $1 trillion global challenge of counterfeit, diverted and adulterated products that impact the pharmaceutical, life sciences, art and collectibles, food, electronics, industrial, and consumer goods industries. TruTag® microtags are edible, inert, covert, and can seamlessly integrate information into the very fabric of a product, independent of packaging and labels. TruTag is able to extend the Internet of Things to a plethora of new, non-web-connected objects and products, and are read using handheld imagers programmed to authenticate a product’s provenance information.
TruTag Technologies has been recognized by the Edison Awards, Fast Company, R&D 100, and was selected as a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at www.TruTags.com.
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