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TruTag Technologies Chosen as Prism Award Finalist

New robust, low-cost camera technology expands potential applications for high-resolution hyperspectral imaging

EMERYVILLE, CALIFORNIA ─ November 22, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that it has been chosen as an SPIE 2017 Prism Award Finalist in the Imaging and Cameras category for their new Hyperspectral Imager. The Prism Awards for Photonics Innovation is a leading international competition that honors the best new photonic products on the market. Past winners include Dolby Systems, Hamamatsu and Raytheon.

TruTag’s Hyperspectral Imager displaces multi-spectral imagers that trade off spectral resolution for spatial resolution. It is the first fully-autonomous, cloud-connected device that delivers multi-megapixel images at 400 colors without utilizing any external processing. It allows the user to dynamically select the acquisition wavelengths and offers real-time processing for object identification and characterization, all in a small form-factor and battery-operated device.

“We are honored to have been named a finalist for the prestigious Prism Award, and believe this underscores the potential of small, cost-effective and high-resolution hyperspectral imaging in a diverse array of applications,” said Hod Finkelstein, Chief Technology Officer of TruTag Technologies. “This recognition confirms our belief that there is a substantial commercial need for high-performance hyperspectral imagers that are low-cost and concurrently offer both high spatial and spectral resolutions for partners outside of our product authentication and brand protection business.”

Winners will be announced on Wednesday, February 1, 2017 at a gala ceremony held during the SPIE Photonics West 2017 in San Francisco, California.

About TruTag Technologies

TruTag Technologies, Inc. is a leader in product authentication, brand security, and data intelligence solutions. The TruTag® platform addresses the $1 trillion global challenge of counterfeit, diverted and adulterated products that impact the pharmaceutical, life sciences, art and collectibles, food, electronics, industrial, and consumer goods industries. TruTag® microtags are edible, inert, covert, and can seamlessly integrate information into the very fabric of a product, independent of packaging and labels. TruTag is able to extend the Internet of Things to a plethora of new, non-web-connected objects and products, and are read using handheld imagers programmed to authenticate a product’s provenance information.

TruTag Technologies has been recognized by the Edison Awards, Fast Company, R&D 100, and was selected as a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at

©2016 All rights reserved. TRUTAG and TRUTAGS are registered trademarks of TruTag Technologies, Inc.

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