TruTag’s brand protection technology receives the prestigious 2014 R&D 100 Award
HONOLULU, HAWAII ─ July 14, 2014 ─ TruTag Technologies has been selected by R&D Magazine to receive the 2014 R&D 100 Award, naming the company’s covert “edible barcode” as one of the most significant tech innovations in America.
TruTag Technologies, Inc. is the developer of an edible, covert security platform to address the trillion dollar global counterfeit challenge. (“TruTags®”) are inert and edible, and can integrate into the fabric of a product without packaging or labels – much like fingerprints on a human being – for the authentication, tracking, and tagging of food, drugs, electronics, consumer products, and industrial components. Millions of optical patterns can be embedded into a TruTag, a dust-sized particle smaller than the width of a human hair.
Using this technology, brand owners, such as pharmaceutical or electronic companies, will be able to field-read finished products circulating in the wholesale and retail market to determine the authenticity and provenance of those products, including detailed information such as site and date of manufacture, lots, and other critical data without reliance on packaging or labels.
“We couldn’t be more honored by this recognition,” said Kent Mansfield, President of TruTag Technologies. “TruTag’s security solution is a vital weapon for brand protection in fighting the growing, global counterfeit industry, and we are proud to be among the impressive recipients of this year’s R&D 100 Award.”
About R&D 100 Awards
A coveted honor for high-tech companies and described as the “The Oscars of Invention” by Chicago Tribune, The R&D 100 Awards were established in 1963 by R&D Magazine. The R&D 100 Awards have been a guide to the most prestigious honor in applied research, and a mark of excellence that the product is one of the most innovative ideas of the year. With the key criterion being “technological significance,” The R&D 100 Awards have recognized iconic products during their 51-year history, including the automated teller machine (1973), the fax machine (1975), the ink-jet printer (1986), and Taxol anticancer drug (1993). Learn more at www.rdmag.com.
About TruTag Technologies
TruTag Technologies is the developer of a leading edible, covert security platform to address the trillion-dollar global illicit product challenge and the $200 billion market for counterfeit drugs. TruTags® are edible, dust-sized particles embedded with spectral data into the very fabric of a product, much like fingerprints on a person, without the need for labels or packaging. TruTag’s covert, low–cost, heat–resistant, and edible silica microtags serve as bar codes and can be incorporated into solid, oral-dose medications as well as other materials and products. The unique physical properties of TruTags® provide a vast library of available unique codes, which allow for tracking of high-volume, high-value items at product or even batch levels. This business information tool can be used in a variety of products, such as pharmaceuticals, nutritional supplements, food, electronics, industrial components, consumer goods, and medical devices.
The TruTag® security platform provides superior brand protection, enhances the safety and traceability of food and medicine, improves tracking and logistics, assures product quality, optimizes efficiency in clinical trial administration, provides informatics for product and component tracking through the supply chain, and enables the Internet of Things. TruTag Technologies, Inc., is a 2014 Technology Pioneer as selected by the World Economic Forum, an honor awarded to the world’s most innovative and influential companies whose technology can significantly impact the way business and society operates. Learn more at www.TruTags.com.
Lindsay Hock Managing Editor