EMERYVILLE, CALIFORNIA ─ September 5, 2018 — TruTag Technologies, a provider of product identity solutions, today announced the extension of its Product Identity platform to include mobile phone authentication of solid oral dosage form tablets.
TruTag Technologies manufactures microscopic, edible optical barcodes or “TruTags®” that can be applied directly on a product in ink or as part of the film coating process. TruTags allow for instant and unequivocal product authentication for use in identifying supply-chain anomalies such as counterfeits, quality control incidents, and unauthorized product diversion.
TruTags are currently authenticated via a proprietary device that forms part of a secure, closed-loop Product Identity platform. TruTag Technologies has now extended its platform to allow for mobile phone authentication. The solution is currently focused on tablet-form drug product but is planned to be extended to other solid oral dosage form products such as capsules.
Tim Learmonth, PhD, Head of Advanced Development said, “Traditional product security solutions that rely on authenticating packaging can be easily circumvented. With TruTags we identify the product itself. Before now, the ability to offer instantaneous authentication of a tablet or capsule to the patient population has not existed. Our solution represents a significant step forward for supply chain security.”
The benefits of mobile phone authentication extend beyond supply chain security. Providing consumers with the tools to authenticate products offer brand owners an invaluable opportunity to interact with their patient population for consumer education, patient support and even post-market safety surveillance.
“This is a game-changer for the pharmaceutical industry”, said Michael Bartholomeusz, PhD, CEO of TruTag Technologies. “Enabling mobile phone authentication magnifies the opportunity for consumer interaction and value creation. We are excited to add this capability to our end-to-end product identity solution for life-critical products like medicine.”
TruTag Technologies plans to extend the mobile phone authentication platform to new applications in the food and beverage market in the coming months.
About TruTag Technologies, Inc.
TruTag Technologies, Inc. is a leading security and technology solution provider serving businesses and governments around the world. TruTag has the most advanced precision-fabricated, cGMP nano-porous silica manufacturing operation in the world for a variety of applications and security solutions, including product identity for food, medicine, secure labels and documents.
TruTag Technologies has been recognized by the SPIE Prism Awards, Frost & Sullivan, the Edison Awards, Fast Company, and R&D 100, and was selected by the World Economic Forum as a Technology Pioneer as one of the most influential technology companies in the world. Learn more at www.TruTags.com.
©2018 All rights reserved. TRUTAG and TRUTAGS are registered trademarks of TruTag Technologies, Inc.
Media Contacts:
TruTag Technologies
Paula Page
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E: paula@paulapagepr.com