TruTag’s authentication solution to be utilized to protect livestock supply chain
EMERYVILLE, CALIFORNIA ─ August 7, 2017 — TruTag Technologies, Inc., a leader in product authentication and brand security solutions, announced today that it has entered into a Memorandum of Understanding to establish a strategic partnership with Hongyang Biotechnology Co., Ltd, the leading animal health management and farm management solution provider in the livestock sector in China.
The partnership will seek to implement TruTag’s innovative security platform across Hongyang’s growing livestock portfolio of 1500 farms throughout China. The cooperation will initially target the pig industry with the potential to expand into other livestock categories. Areas of specific focus will include the direct marking and authentication of livestock and meat packaging.
Together, TruTag and Hongyang will address the most serious threats to supply chain security today—counterfeiting and diversion. Coupling TruTag’s product security platform with Hongyang’s extensive livestock portfolio will offer a unique opportunity to safeguard the pig supply chain. With advanced security technology and comprehensive business intelligence features, the solution will allow stakeholders to regulate their supply chains – identify suspect and illegitimate products, take corrective actions, secure enhanced enforcement and most importantly protect consumer’s lives.
“We are thrilled to have formed this partnership with Hongyang,” said Dr. Michael Bartholomeusz, TruTag’s Chief Executive Officer. “By combining TruTag’s products with Hongyang’s deep sectoral expertise, together we can offer a holistic solution that provides best in class supply chain security.”
About TruTag Technologies, Inc.
TruTag Technologies, Inc. is a leading security and technology solution provider serving businesses and governments around the world. TruTag has the most advanced precision-fabricated, cGMP nano-porous silica manufacturing operation in the world for a variety of applications and security solutions, including product identity for food, medicine, secure labels and documents. The company’s highly-specialized nano-porous silica particles extend to precision drug delivery systems for the biopharmaceutical industry. TruTag’s nano-fabrication technology platform is complemented by its advanced hyperspectral imaging solutions, which can be applied to a broad array of market applications from medical diagnostics to machine vision.
TruTag Technologies has been recognized by the SPIE Prism Awards, the Edison Awards, Fast Company, R&D 100, and was selected a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at www.TruTags.com.
©2017 All rights reserved. TRUTAG and TRUTAGS are registered trademarks of TruTag Technologies, Inc.
About Hongyang Biotechnology
Hongyang Biotechnology Co., Ltd is the leading animal health management and farm management solution provider in livestock sector in China, operating across 7 provinces and providing services to over 1,500 farms across the nation.
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