TruTag Technologies Introduces New High-Performance Reader at the 2015 Active and Intelligent Packaging Industry Association World Congress in Utrecht, Holland
• Covert “edible bar code” platform can address food and pharmaceutical packaging with latest advancement in authentication technology
• TruTag’s Steven Yoder, pharma industry veteran, will present on pharmaceutical and food security solutions
EMERYVILLE, CALIFORNIA ─ November 17, 2015 — TruTag Technologies, Inc., developer of an innovative, edible product security solution addressing the trillion-dollar global counterfeit problem, today announced the release of a new high-performance reader at the 2015 Active and Intelligent Packaging Industry Association (AIPIA) World Congress in Utrecht, Holland.
The AIPIA World Congress attracts brand owners, packaging companies and suppliers in food, beverage, pharmaceutical, cosmetic and other related industries for two days of presentations, networking and exhibition. At this event, Mr. Steven Yoder, TruTag’s Director of Business Development, will present on the latest advancements in security features for food and drug packaging entitled: “Going Beyond the Package: What’s Next in Food and Pharmaceutical Security,” slated for Thursday, November 19th at 14:35 pm local time.
TruTag Technologies will debut and demonstrate its new Model 4100 hand-held optical reader, which brings satellite imaging technologies to the service of secure product authentication. Powered by a simple-to-use, cloud-connected, first-of-its kind, solid-state imaging and processing engine, the Model 4100 can authenticate in just a few seconds thousands of medicines, electronic components, industrial parts, packaged goods and other items marked with TruTag® microtags. TruTag’s high-performance Model 4100 reader broadens the scope of objects that can be conveniently scanned for authentication, and it enhances TruTag’s ability to offer its cutting-edge solution to the food, electronics, consumer goods and life sciences markets, making a bigger impact on the prevention of counterfeiting.
TruTag microtags (“TruTags®”) are dust-sized particles made of silicon dioxide, a well-known and trusted ingredient that has been used in food and medicine for decades. These TruTags are embedded with customizable spectral data that are read by TruTag’s handheld optical readers and can reveal product intelligence about high-volume, high-value, items such as pharmaceuticals, electronic components, industrial parts, fast-moving consumer goods and food packaging.
“We’re very excited to be debuting our new Model 4100 handheld hyperspectral covert detector at the AIPIA World Congress,” said Kent Mansfield, President of TruTag Technologies. “This highly advanced reader is the result of harnessing very complex technology and engineering for an easy-to-use, handheld format, one that is optimized for decoding an ever-broadening array of products and components needing covert protection from counterfeiting and unauthorized diversion. This new detection tool has surpassed our previous records of performance and usability, and represents the next step in the advancement of spectral taggant technology.”
The Active and Intelligent Packaging Industry Association (AIPIA) is a worldwide association, with 650+ members, promoting high tech packaging solutions. AIPIA’s mission is to decimate supply chain costs, reduce waste and increase profitability by the implementation of high tech solutions in packaging. Each year it runs the AIPIA Congress, the world’s only event for all A&IP technologies. To learn more, go to www.aipia.info.
About TruTag Technologies
TruTag Technologies offers the most advanced product authentication and brand protection solutions for pharmaceutical, nutritional, food and food packaging, electronics, industrial, and consumer goods industries. The TruTag solution addresses the $1 trillion global counterfeiting problem with a breakthrough technology using microtags made of the highest purity silica that serve as covert “edible bar codes”. TruTag® microtags are biologically inert, edible, virtually invisible, and can integrate into the very fabric of a product, independent of packaging and labels. TruTag Technologies has won a gold Edison Award, has been named to the R&D100, and is a World Economic Forum Technology Pioneer. The company operates manufacturing and engineering facilities in Hawaii and California, and has sales operations in Hong Kong, Pennsylvania and Texas. To learn more, go to www.TruTags.com.
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