News & Media

TruTag Technologies Named Winner in the 2016 BIG Awards for Business

Business Intelligence Group Announces the 36 Global Leaders in Business; TruTag’s Handheld Hyperspectral Imager Named “New Product of the Year”

EMERYVILLE, CALIFORNIA ─ October 12, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that they received the “New Product of the Year” Award for their handheld Hyperspectral Imager. TruTag joins the company of 36 groundbreaking businesses as a 2016 winner of Business Intelligence Group’s BIG Awards for Business.

The TruTag Hyperspectral Imager is a handheld camera that can capture high-resolution images in 400 colors in a matter of seconds. It offers 2.3 mega-pixel spatial resolution in a battery-operated small form-factor instrument. The device, incorporating satellite imaging technologies, can be used in microscopy, medical imaging, minerology and other applications which require high resolution in both the spatial and spectral domains. It displaces instruments which are typically large, expensive and slow and opens up new application areas in true hyperspectral imaging.

The reader can also be used to authenticate objects tagged with TruTag’s unique ingestible Optical Memory (iOM) microparticles devices called “TruTags®”. Unlike traditional spectroscopic anticounterfeiting instruments, the TruTag solution allows customers to incorporate digital information into the very fabric of objects, allowing them to embed such product intelligence as manufacturing plant and date, authorized distributors and marketing collateral.

“We at TruTag strive to differentiate ourselves and stay ahead of the curve with new advancements in our technology and it’s an honor to be recognized for it,” said Kent Mansfield, President of TruTag Technologies.

“Differentiation is a common theme among many of our winners, and we hope that trend continues,” said Russ Fordyce, managing director of Business Intelligence Group. “Modern companies are now relying on their customers for inspiration and direction to improve and launch new products. We are so proud of all the winners this year. It is truly a select group.”

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives–those with experience and knowledge–judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

About TruTag Technologies

TruTag Technologies, Inc. is a leader in product authentication, brand security, and data intelligence solutions. The TruTag® platform addresses the $1 trillion global challenge of counterfeit, diverted and adulterated products that impact the pharmaceutical, life sciences, art and collectibles, food, electronics, industrial, and consumer goods industries. TruTag® microtags are edible, inert, covert, and can seamlessly integrate information into the very fabric of a product, independent of packaging and labels. TruTag is able to extend the Internet of Things to a plethora of new, non-web-connected objects and products, and are read using handheld imagers programmed to authenticate a product’s provenance information.

TruTag Technologies has been recognized by the Edison Awards, Fast Company, R&D 100, and was selected as a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at

©2016 All rights reserved. TRUTAG and TRUTAGS are registered trademarks of TruTag Technologies, Inc.

Media Contact

TruTag Technologies
Paula Page