Veteran Security Industry Executive and Technology Innovator to Head Company
HONOLULU, HI ─ November 29, 2011 ─ TruTag Technologies, Inc., a leading product authentication technology company with proprietary solutions in the worldwide anti‐counterfeiting and brand protection markets, today announced the appointment of Kent Mansfield as President, effective immediately.
“We are very pleased to welcome Kent on board as TruTag’s President,” said Dr. Hank C.K. Wuh, Founder and CEO of SKAI Ventures, parent company of TruTag Technologies. “Kent is an innovator in the product security and authentication industry and has been a driving force for companies that emerged as leaders in brand protection and security. His experience and leadership will be a key factor in achieving TruTag’s growth plans.”
Mr. Mansfield has worked as an executive for leading private and public technology companies in the brand protection and software markets. He has served as an executive leader with UK‐based Smart Holograms Ltd., a brand and product protection company, as cofounder and President of Boardroom Software, Inc., and as Chief Operating Officer of B&B ARMR, Inc., a physical security hardware manufacturer.
As an early innovator in the industry, Mr. Mansfield served as Chief Operating Officer of Authentix, Inc., a brand protection and product authentication company, helping build this nanotechnology company into one of the early success stories in the brand protection market. Authentix was later acquired by the Carlyle Group and JH Whitney. Mr. Mansfield was also Managing Director at Ultrak, Inc., a publicly traded security hardware provider, where he was responsible for the company’s European operation based in Antwerp, Belgium prior to its sale to Honeywell.
“Counterfeiting of pharmaceutical brands is an enormous problem and continues to proliferate despite the legacy solutions deployed by brand owners and governments trying to stop it,” said Mr. Mansfield. “TruTag’s covert edible silica microtags can be uniquely identified representing a game changing tool allowing brand owners to authenticate products while also providing tracking capability in the global supply chain. This represents a very exciting opportunity at the right time.” he added.
TruTag Technologies is a SKAI Ventures’ portfolio company with proprietary solutions for the anticounterfeiting and brand protection industry. SKAI Ventures is a venture accelerator focused on transforming ingenious ideas into disruptive technologies and high growth companies. Headquartered in Honolulu, Hawaii, SKAI Ventures scours the world to find innovative ideas and technologies, and then applies world‐class research and development, marketing analytics and business modeling to bring these innovative concepts to market. SKAI and its portfolio companies have been recognized with numerous awards for the commercialization of these disruptive technologies.
About TruTag Technologies
TruTag Technologies is the developer of a leading edible, covert security platform to address the trillion-dollar global illicit product challenge and the $200 billion market for counterfeit drugs. TruTags® are edible, dust-sized particles embedded with spectral data into the very fabric of a product, much like fingerprints on a person, without the need for labels or packaging. TruTag’s covert, low–cost, heat–resistant, and edible silica microtags serve as bar codes and can be incorporated into solid, oral-dose medications as well as other materials and products. The unique physical properties of TruTags® provide a vast library of available unique codes, which allow for tracking of high-volume, high-value items at product or even batch levels. This business information tool can be used in a variety of products, such as pharmaceuticals, nutritional supplements, food, electronics, industrial components, consumer goods, and medical devices.
The TruTag® security platform provides superior brand protection, enhances the safety and traceability of food and medicine, improves tracking and logistics, assures product quality, optimizes efficiency in clinical trial administration, provides informatics for product and component tracking through the supply chain, and enables the Internet of Things. TruTag Technologies, Inc., is a 2014 Technology Pioneer as selected by the World Economic Forum, an honor awarded to the world’s most innovative and influential companies whose technology can significantly impact the way business and society operates. Learn more at www.TruTags.com.
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