News & Media

TruTag Technologies Now a Member of AAFA

TruTag Technologies is delighted to announce that it is now a member of the American Apparel & Footwear Association (AAFA) which represents more than 1,000 clothing apparel and footwear brands. TruTag Technologies is working with leading brands to enable the secure digitization of their products, for the purposes of product verification, traceability, and consumer engagement.

“Joining the AAFA was a natural step in our expansion into the clothing industry,” said Randy Rubenstein, Head of North American Sales at TruTag Technologies. “The AAFA is the preeminent organization in the clothing industry. Being a member allows us to listen to key stakeholders and understand how we can better address their challenges.”

Megan Balkovic is AAFA’s Senior Director, Membership Experience & Industry Engagement. “We are thrilled to have TruTag Technologies join as a member. AAFA members are committed to traceability, transparency, and continuous improvement – and are extremely interested in learning about new technologies like this. We’re very pleased to bring them into our organization,” Megan concluded.