TruTag to provide authentication and data intelligence solutions for Daily Wellness Company, a leader in nutraceuticals for women’s health
EMERYVILLE, CALIFORNIA ─ November 2, 2016 — TruTag Technologies, Inc., a leader in product authentication and data intelligence solutions, announced today it is entering into the US$200 billion nutritional supplements market, and has been selected as the brand protection solution of choice for The Daily Wellness Company, a leading nutraceutical manufacturer for women’s health.
TruTag Technologies has developed the world’s most advanced ingestible Optical Memory (iOM™) device: a digital “cookie” that enables the digitization of the analog world. TruTag’s iOM devices are dust-sized particles that can be embedded into the very fabric of a product without the need for packaging or labels. They are edible and covert, made from a well-accepted excipient that is Generally Recognized As Safe (GRAS) by the FDA, and can effectively digitize items for product intelligence, counteracting the $1 trillion global counterfeit market.
For nutraceuticals and pharmaceuticals, TruTag iOM devices (“TruTags®”) can trace and authenticate billions of individual pills moving through the global supply chain, providing protection against the grey market and other distribution vulnerabilities. The TruTag® security and product intelligence solution will have a major impact on the safety and authenticity of food, medicine, and other life-critical products. Moreover, TruTag® is able to extend the Internet of Things (IoT) to a plethora of new, non-web-connected objects and products.
The Daily Wellness Company selected TruTag Technologies to be the solution provider for its line of women’s health products, including FertilityBlend® for Women and Asensia®. The Daily Wellness Company is the leading developer of evidence-based, clinically validated nutraceuticals for women’s health. Its product line has completed extensive double-blind, placebo-controlled clinical studies at leading medical centers to help women with reproductive health and wellness. FertilityBlend® and Asensia® have touched the lives of millions of women over the years to regain hormonal balance. As a business operating in multiple international markets, The Daily Wellness Company is committed to providing its customers with the most advanced brand protection technology.
“TruTag was the obvious choice to partner with for this collaboration. Their solution is absolutely unique, and easily meets our product and cost requirements,” said Denny Kwock, President of The Daily Wellness Company. “Their innovation will be particularly important as we prepare our products to enter into the China market, where the demand for women’s health and reproductive health products is growing at an exponential rate.”
“We are delighted with the opportunity to work with The Daily Wellness Company,” said Barry McDonogh, Vice President of Business Development for TruTag Technologies. “The nutraceutical market is now valued at over $200 billion, and faces the same challenges as the pharmaceutical market in terms of diversion and counterfeiting. We are poised to provide our solution to leading nutraceutical companies in the industry, and couldn’t be happier for this partnership.”
“The ability to track, trace, and authenticate nutraceuticals using TruTag’s edible security platform will revolutionize our industry,” added Gary Troxel, Vice President of Business Development for Protein Research, a leading supplier and manufacturer of nutraceuticals products. “It’s a brilliant tool for products intended for human consumption, and will add an enormous amount of data intelligence, security, and customer trust to the products in the nutraceuticals and supplements market.”
About The Daily Wellness Company
The Daily Wellness Company creates natural nutritional formulas that make a meaningful difference in people’s lives. It is an industry leader in innovating clinically-validated natural health care products, and the company’s research and development program has been committed to sponsoring independent, double-blind, placebo-controlled studies at major research institutions: a process that is time-, capital-, and expertise-intensive. This reflects The Daily Wellness Company’s long-term commitment to its customers, and to creating the most trusted wellness brands. In the last decade, the company has sponsored nationally recognized studies with leading institutions including Stanford University School of Medicine, Veterans Administration Medical Center, Wake Forest University School of Medicine, University of Hawaii School of Medicine, and the National Cancer Institute.
About TruTag Technologies
TruTag Technologies, Inc. is a leader in product authentication, brand security, and data intelligence solutions. The TruTag® platform addresses the $1 trillion global challenge of counterfeit, diverted and adulterated products that impact the pharmaceutical, life sciences, art and collectibles, food, electronics, industrial, and consumer goods industries. TruTag® microtags are edible, inert, covert, and can seamlessly integrate information into the very fabric of a product, independent of packaging and labels. TruTag is able to extend the Internet of Things to a plethora of new, non-web-connected objects and products, and are read using handheld imagers programmed to authenticate a product’s provenance information.
TruTag Technologies has been recognized by the Edison Awards, Fast Company, R&D 100, and was selected as a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at www.TruTags.com.
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