TruTag to exhibit and demonstrate its Model 4100 Handheld Universal Reader for secure product authentication
EMERYVILLE, CALIFORNIA ─ October 13, 2016 — TruTag Technologies, Inc., a leader in product authentication, brand security, and data intelligence solutions, today announced that it will be showcasing its on-product authentication solution with its latest advancements on its award-winning Handheld Universal TruTag Reader at the International AntiCounterfeiting Coalition’s (IACC) 2016 Annual Fall Conference in Scottsdale, Arizona, October 19-21, 2016.
IACC’s Fall Conference attracts top leaders in law, security, government and business. Fall Conference attendees come to network and share their views on the latest IP trends and solutions. This year’s conference will focus on the theme of IP Enforcement at the border and beyond and will aim to cultivate a balanced and constructive dialogue between rights-holders and IP Enforcement agencies; working together to stop the production, sale and shipment of counterfeit goods.
TruTag Technologies will demonstrate its Model 4100 universal reader, which utilizes state-of-the-art satellite imaging technologies in a simple-to-use handheld instrument, at the IACC event. The Model 4100 device has a high-resolution touchscreen display and can authenticate in just a few seconds thousands of medicines, electronic components, industrial parts, agricultural goods and other items marked with TruTag® microtags (“TruTags®”). TruTag’s high-performance Model 4100 broadens the scope of objects that can be conveniently scanned for authentication, and enhances TruTag’s ability to offer its cutting-edge solution to the food, electronics, and life sciences markets, making a bigger impact on the prevention of counterfeiting and diversion.
TruTags are dust-sized particles made of silicon dioxide, a well-known and trusted ingredient that has been used in food and medicine for decades. These TruTags are embedded with customizable spectral data that are read by TruTag’s handheld universal reader and can reveal custom product intelligence such as product, plant, manufacturing line, lot number and more.
“TruTag strongly believes in the mission of the IACC to combat product counterfeiting and piracy,” said Kent Mansfield, President of TruTag Technologies. “We are delighted to be members of this prestigious organization and to demonstrate our on-product authentication technology at the Fall Conference to provide brand owners the data intelligence needed to detect counterfeiting and diversion within their global supply chain.”
The International AntiCounterfeiting Coalition Inc., (IACC) is a Washington, D.C.-based non-profit organization devoted solely to combating product counterfeiting and piracy. Formed in 1979, IACC is the longest-standing organization of its kind. What began with a handful of companies seeking intellectual property protection has grown to a membership base of over 250 in the past three decades. To learn more, go to www.iacc.org.
About TruTag Technologies
TruTag Technologies, Inc. is a leader in product authentication, brand security, and data intelligence solutions. The TruTag® platform addresses the $1 trillion global challenge of counterfeit, diverted and adulterated products that impact the pharmaceutical, life sciences, art and collectibles, food, electronics, industrial, and consumer goods industries. TruTag® microtags are edible, inert, covert, and can seamlessly integrate information into the very fabric of a product, independent of packaging and labels. TruTag is able to extend the Internet of Things to a plethora of new, non-web-connected objects and products, and are read using handheld imagers programmed to authenticate a product’s provenance information.
TruTag Technologies has been recognized by the Edison Awards, Fast Company, R&D 100, and was selected as a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at www.TruTags.com.
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